That is the question that KB Home, inc. seems to have asked themselves a few years ago, and is banking their financial future on. As the champagne goes flat all over the country, KB has something to toast to.
KB homes partnered with omnipresent Domestic Diva Martha Stewart to build homes with KB know-how, and Martha’s design style, which coupled into a Midas Touch. The development in North Cary has seen rocketing real-estate sales, even as other markets as at a virtual stand still. Twin Lakes has generated buyer interest since it was announced, and it got a kick-start when Stewart made a personal appearance. Sales began in March 2006, and about half the planned 767 homes and townhomes have been sold.
Sales at Twin Lakes have been so good that a second Martha Stewart community in North Raleigh will have its grand opening this year. There are nine other Stewart communities in six states.
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