Did you see that ad in the real estate section of the News & Observer last weekend when you were shopping for homes? You missed it?! How could you miss it? It was the one I made up to make a point.

According to the National Association of Realtors, more than 75% of people are starting their real estate search online.

So why are all the other real estate agents advertising in the newspaper? Do they think the ads sell homes? Have you EVER heard of ANYONE who bought a home they first saw in a newspaper? [Read more…]