We do things differently around here. We don’t send refrigerator magnets. We don’t do glamor shots during movie theater previews. We believe in providing information about the area primarily through blogging.

For example, take a look at our unique Community page. On the Community page, you will find a list communities that we have profiled. If you click to one of the communities, you will find an interesting mix of static and dynamic content. We hard code the basics of the community onto a static page, and automagically filter only our blog posts that are relevant to that community to that page. So if someone is interested in Lochmere in Cary, they can go to the Lochmere Community page and find out the basic information, plus any additional posts specifically about Lochmere, as well as any global posts that affect anyone looking in Lochmere as well.

How do we decide what makes it onto the blog? Lots of reading other blogs. Lots of picture taking. Lots of talking – to local business owners, to teachers, to developers, to real estate agents. And also, lots of web browsing for related ideas and ideals.

I came across Blog Action Day and was interested immediately. The concept is to get a massive number of blogs talking about a single subject on a particular day. I may not have been interested enough to post, but the subject for 2007 is “environment”.

So expect some “environment” related posts leading up to and on Blog Action Day 2007 – from local NC Green builders, to community planning, parks, outdoor recreation, etc., are all local environmental subjects that we will post about.